Pet City Group is a family owned business founded in 1988. From 1988 to 1995 the company operated as wholesaler by importing and distributing pet products to more than 1.200 pet stores in Greece. However, in 1996 the interest of the owner was fueled in retailing. Since then, the company managed to become-and still is- the leading specialty retailer of services and solutions for the lifetime needs of pets in Greece. There are currently 47 company owned stores in the centre and the suburbs of Athens-plus 5 that are under construction- with 20.000m² benefit sales area. Company’s sales came to a total of €27.500.000 for 2014, €30.000.000 for 2015 while for 2016 it is expected to fluctuate at the level of €35.000.000.
Pet City Group's headquarters and logistics occupy 4.000m² in the eastern suburbs of Athens. The large warehouses keep all products safe and secure so they can be distributed to Pet City's network of stores in excellent condition.
Pet City's success is in large part due to the more than 440 employees. Emphasis is placed on constant training on each employee in their respective job. To ensure first class customer service to the 2.350.000 customers that enter the stores annually, all personnel are put through field training programs on a regular basis.
Pet City's stores are stocked with over 18.000 products, including top of the line brands, with hundreds of items exclusively in Pet City. Live animals are imported including kittens, birds, parrots, hamsters, rabbits, ferrets, guinea pigs, reptiles, and around 1.500 puppies annually. Thousands of fishes can be found in the nearly 2,000 professional aquariums between the stores, with additional fish imported from Singapore. Care is provided by Pet City's staff of 45 expert ichthyologists, who also are available to customers for professional advice.
Pet City Group's services also include pet grooming, training, and boarding, all run by specialists. The largest stores offer expert veterinarian care. In Glyfada you will find our Veterinarian Center, "Vet City", providing a full range of health care and emergency services. It is equipped with the latest medical facilities and has a staff of 6, including 4 veterinarians.
Today, Pet City Group has focused a lot on developing a thorough marketing perspective aiming to enhance and strengthen its relationship with Greek consumers. Now more than ever, it is imperative to hear and try satisfying our customers’ needs. This is why Pet City has constructed a brand new e-shop with highly qualitative products in reasonable prices. Pet City Group is also in the process of building strong relationships with International companies to further enhance its inventory. The corporate goal for the next 5 years is to reach 100 stores (company owned and Franchise) in Greece, continuing the steady expansion and increase of our market share which now holds 30% to 40% of the total pet market.